Cosas: #IconosquareInterview #smm #socialmedia #marketing @amtrak 3/3 ________________________________________ Key Statistics Engagement Rate: 4,40% Posts on Hashtag: 194K Average Number of Likes: 529 Average Posts per Week: 8 ________________________________________Q: How relevant is Instagram for a brand like yours? A: Very relevant. Almost 200,000 photos are hashtagged #Amtrak from riders who love to take the train and Instagram their journey. ________________________________________Q: How do you measure your brand influence on Instagram? A: Quantitatively, we look at number of followers, engagement through likes and comments, and amount of #Amtrak hash tagged photos. Qualitatively, we look at the conversation among comments and composition of photos. ________________________________________Q: Work aside, what are your 3 accounts you recommend following? A: We follow @Instagram of course for the latest platform news, @natgeo has gorgeous travel photography that inspires us, and @humansofny is a good example of story-telling through the medium of photography. ________________________________________Read the full interview on our blog: http://bit.ly/amtrak-ITW #trains by iconosquare